Advantage Internet Marketing, Toronto ON



Internet Marketing Plan Guidelines

Before you launch a website or online company, it's vital that you create an Internet marketing plan. An Internet marketing plan helps you identify your target market, competition, and your strengths and weaknesses. It also helps you set a marketing budget, as well as enables you to identify the best or most appropriate Internet marketing tactics you need to use so that you maximize the time and money and you spend marketing your website or online company.

Your Internet marketing plan consists of the following parts:

1. Executive Summary
An Internet marketing plan is just like a regular marketing plan wherein it needs an executive summary that, as its name implies, summarizes your overall marketing activities. The executive summary is the first element in your marketing plan, but it is the last element that is actually written.

2. Situational Analysis or Market Analysis
This is the section where you provide background information on your target market, including demographics, your biggest competitor and a SWOT (strengths, weaknesses, opportunities and threats) analysis.

3. Marketing Goals and Strategies
After you have identified your target market and competition, and done a SWOT analysis, the next thing you need to do is create the marketing goals for your website or online company. This is also the section where you come up with general strategies for accomplishing your marketing goals, as well as identify and enumerate the specific Internet marketing tactics you'll use. You can go even further as to schedule your Internet marketing tactics over a period of time.

4. Financials
The budget section is a very crucial part of any Internet marketing plan. This is the section where you determine the amount of money you should spend on your online marketing efforts and how much money you should allocate on each Internet marketing tactic you will be using. This is also where you can create projections or forecasts for your anticipated revenues or sales.

5. Evaluation
This part of your Internet marketing plan is where you identify and describe how you will measure how successful or not your marketing efforts are in line with your marketing goals. You can also identify methods you can use to prove how effective the Internet marketing tactics are. Some of the evaluation methods include surveys and focus groups.

6. Addenda
If you have additional information, graphs, charts or other materials that don't fit into any of the other sections but are important nonetheless, you would place them in this section.


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