Choosing Internet Marketing Tactics for Your Website

The key to running a successful website or online business is choosing and using the best and most effective Internet marketing tactics. In the online world, the success of a website or online business is defined by two things: driving the most number of targeted traffic and generating income that is more than the invested amount of time and money. In short, the best and most effective Internet marketing tactics are those that give you good ROI or return on investment.

There are several types of Internet marketing and each type has Internet marketing tactics that can be used on websites and online businesses to generate good ROI.

Below are the 7 basic Internet marketing types:

1. E-mail Marketing, which involves the use of e-mail newsletters, offers and coupons, etc.

2. Search Engine Optimization or SEO, which involves one-way or two-way link-building and keyword optimization.

3. Search Engine Marketing or SEM, which involves advertising in search engines.

4. Viral Marketing, which uses word-of-mouth, video or file sharing and referrals.

5. Affiliate Marketing, which involves recruiting affiliates to sell products or services for a percentage of the sale.

6. Online Advertising, which involves the use of text link ads, banner ads, site sponsorships and the like.

7. Online PR, which involves creating and submitting online press releases, blogging and article marketing.

Choosing the best Internet marketing tactics to use on your website or online business is a 5-step process:

1. Identify and choose your niche.
2. Identify your target market.
3. Find out what influences your target market the most.
4. Evaluate the strengths and weaknesses of your competition as well as the marketing tactics they are using.
5. Create your Internet marketing plan, which includes a marketing budget.

When you're creating an Internet marketing plan for your site or online business, identify and list down all the Internet marketing tactics that your marketing budget can afford and that can potentially help you reach your target market most effectively. Next, run each Internet marketing tactic through the checklist below. This exercise will help you narrow down the Internet marketing tactics you should use.

Make sure that each Internet marketing tactic in your list passes all the conditions below. Eliminate those that don't meet all the conditions:

___ Will help you reach your target market.
___ Can influence your target market.
___ Has been successfully used in your niche or in another niche that targets a similar audience.
___ Will help set your website or online business apart from your competition.
___ Will fit within the marketing budget you have for your website or online business.

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