Choosing Internet Marketing Tactics for
The key to running a successful
website or online company is choosing
and using the best and most effective
Internet marketing tactics. In the
online world, the success of a website
or online company is defined by two
things: driving the most number of
targeted traffic and generating income
that is more than the invested amount of
time and money. In short, the best and
most effective Internet marketing
tactics are those that give you good ROI
or return on investment.
There are several types of Internet
marketing and each type has Internet
marketing tactics that can be used on
websites and online companies to
generate good ROI.
Below are the 7 basic Internet
1. E-mail Marketing, which
involves the use of e-mail newsletters,
offers and coupons, etc.
2. Search Engine Optimization or
SEO, which involves one-way or two-way
link-building and keyword optimization.
3. Search Engine Marketing or SEM,
which involves advertising in search
4. Viral Marketing, which uses
word-of-mouth, video or file sharing and
5. Affiliate Marketing, which
involves recruiting affiliates to sell
products or services for a percentage of
6. Online Advertising, which
involves the use of text link ads,
banner ads, site sponsorships and the
7. Online PR, which involves
creating and submitting online press
releases, blogging and article
Choosing the best Internet marketing
tactics to use on your website or online
company is a 5-step process:
1. Identify and choose your
2. Identify your target market.
3. Find out what influences your
target market the most.
4. Evaluate the strengths and
weaknesses of your competition as well
as the marketing tactics they are using.
5. Create your Internet marketing
plan, which includes a marketing budget.
When you're creating an Internet
marketing plan for your site or online
company, identify and list down all the
Internet marketing tactics that your
marketing budget can afford and that can
potentially help you reach your target
market most effectively. Next, run each
Internet marketing tactic through the
checklist below. This exercise will help
you narrow down the Internet marketing
tactics you should use.
Make sure that each Internet marketing
tactic in your list passes all the
conditions below. Eliminate those that
don't meet all the conditions:
___ Will help you reach your target
___ Can influence your target market.
___ Has been successfully used in your
niche or in another niche that targets a
___ Will help set your website or online
company apart from your competition.
___ Will fit within the marketing budget
you have for your website or online
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