Keep Your SEO Natural
No, I donít mean go natural as in
take off your clothes! I am referring to
making sure your website looks natural
to search engines so it doesnít get
mistaken for spam. A lot of webmasters
and SEO experts are debating what Google
looks for and how far you can go when
manipulating Google. You should probably
assume Google will know when you are
trying to manipulate it.
The following are things you donít want
to do so your website looks natural:
1. Build a large number of links
It is important to have a large number
of links if you want to be competitive
but search engines are wary of websites
that seem to build a thousand links in
no time at all. The
natural progression of link building
involves a certain period of time. The
only way you could get that many links
so quickly is if your website is all
over the media, in every blog online,
and on all the social bookmarking
websites. Search engines look for
excessive link building as a sign that
there is something wrong.
You have to remember the tale of the
Tortoise and the Hare when you think
about link building. Adding a few links
on a daily basis is a much safer SEO
trying to get your website in a thousand
directories in a few days.
2. Keeping your anchor text the same.
When webmasters discovered that their
links had more value if they included
their specific keywords in the anchor
text, they began inserting their most
important keywords in every back link.
This is an effective SEO technique, but
SEO analysis has found that if you keep
repeating the same keyword text in your
anchor texts and donít change it at all,
your website can be sandboxed or even
banned from search engines.
When website develops in a natural way
and add links naturally, the keywords in
the anchor text are varied. The reason
for this is that not everyone will link
to your website in the same manner. Some
links have your complete URL, others
call your site by name, and others have
a generic link. It is important to use a
variety of keywords in anchor text and
to use keywords that would be natural
choices for customers.
3. Creating several thousand pages for
your website right away.
Some SEO services take advantage of the option
to purchase a website that is already
created and contains thousand of pages.
Have you ever seen anyone start a
website in a natural way with thousands
of pages? Probably not. A natural growth
pattern for a website is slow and
steady. Starting off with too many pages
does not help your website look natural
and search engines generally wonít index
all of the pages anyway. They usually on
index up to 500 pages at a time for
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