|
1. General News Release
A general press release is the most
common type of press release and the
type of press release that come to the
most people's mind. This type of press
release simply included news that must
be disseminated to the media people. The
goal of this type of press release is to
generate interest, coverage and exposure
for the company that distributed the
press release. For instance, if your
company holds a contest, bags an award
or has some news about the company,
person, organization or its site, you
would create and distribute a general
news release.
2. Launch Press Release
A launch press release is similar to a
general news release in terms of format,
but it's intent is much more specific. A
launch press releases is more urgent or
timely, and its main purpose is to
create a buzz regarding a launch --
whether it's about launching a company,
organization, website or some sort of
initiative.
3. Product Press Release
A product press release oftentimes come
in a format that is different from a
general news release. This is because a
product press release typically include
product specs. A product press release
can be used in conjunction with a launch
release if the focus of the latter is,
obviously, launching a product. A
product press release is the type of
press release you would create and
distribute if you are launching a new
product, if your company's product wins
an award, reaches a milestone, have to
be recalled, or if a new or upgraded
version is released. A product press
release is more effective when it
includes a photo or several photos of
the product.
4. Executive or Staff Announcement
News Release
An executive or staff announcement news
release is what you send out if there
are staff changes in the company,
particularly if these changes involve
high management levels. This type of
press release is different from a
general news release in the sense that
it can contain biographical information
to support the information. An executive
or staff announcement news release also
often include photo or photos of new
staff or executives.
5. Expert Positioning Press Release
An expert positioning press release is
less urgent compared to a general news
release. This type of press release can
focus on a company report and include
statistics or results. It can also
include news from another organization
and other supporting information. You
would create and distribute an expert
positioning press release if you want to
show an individual's expertise in a
subject area with the goal of building
him or her up as the person media people
would go to in the future.
6. Event Press Release
An event press release
has a different format
than a general news
release primarily
because it needs to
clearly lay out to
members of the media the
5Ws -- who, what, when,
where and why. An event
press release typically
looks like a list or
outline instead of have
paragraphs. An event
press release is
different from a media
advisory in such a way
that you would
distribute an event
press release with the
hope that the media will
make your event known to
the public. A media
advisory, on the other
hand, is aimed towards
getting the media people
to attend an event.
Read more:
About the author
Paul Coulter is a
digital marketing
consultant from Toronto
and an expert in search
engine optimization.
|
