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5 Ways NOT to Get Your Press Release
Read
It only takes a few minutes to find
plenty of information on writing press
releases. You'll find numerous articles
giving tips and advice on press release
writing.
This article, however, gives you 5
surefire ways you can get your press
release ignored. All you need to do is
remember these 5 things, avoid
committing them when you're writing your
press release, and you'll be sure that
your press release will get the
attention it deserves!
1. Leave Out Media Contact
Information
Journalists need to know where and how
they can contact you if they deem that
your press release has a news angle. If
you leave out media contact information
in your press release, you can be sure
that your phone won't ring or your inbox
won't be flooded with requests for
interviews. Regardless of how newsworthy
your press release is, no reporter is
going to be trying to write about you or
your company if they have no way of
getting in touch with you.
2. Forget About Making Your News
Angle Clear in the Press Release
Headline
Make it hard for journalists and the
other media people to find a newsworthy
angle in your press release. Also go for
cutesy title instead catchy. When a
reporter reads your press release, you
should leave them wondering what its
news value is.
3. Don't Proofread Your Press Release
One surefire way your press release is
going to be ignored by the media is to
distribute one that hasn't been edited
or proofread. Press releases that are
simply full of typographical and
grammatical errors are sure to be
ignored and discarded.
4. Craft the Press Release so that it
Sounds Like an Advertising Piece
Use hype in your press release. Use
words like "best", "awesome", "great"
and "wonderful" in your press release.
This is a surefire way to turn off
reporters in a heartbeat. Make sure that
your press release sounds like an
advertisement.
5. Write a Long Press Release
Hundreds of press releases come out
every day so if you want journalists to
ignore yours, write a really long and
very blocky press release. Make it hard
for journalists to capture the essence
of your press release in a glance. You
can achieve this by crafting really long
headlines and huge blocks of texts.
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